It is not easy to find the best SEO copywriter, article writer or blogger for your niche business.
This guide shows you how.
How to Find the Best SEO Copywriter for Your Business
You already have a business.
You have created a website but visitors are not stopping by.
Then you need the services of an SEO copywriter so that your website can attract visitors.
You also need a content marketing strategy on what to do with the visitors that will visit your website.
This article gives the best tips on how to find a perfect professional copywriter for your business.
Read on.
Where to look for great SEO copywriters
The best copywriters are not idlers who you can meet on the streets requesting for work to do.
They are fully booked because of the value they offer.
They are the experts responsible for search engine results.
They know search engine optimization techniques and their stuff well.
Therefore, you should be ready to search for them online.
But how? You ask.
Just take your internet-connected computer and open your browser.
Search for “The best SEO copywriters in your field of specialization”
For instance, if your field of specialization is digital marketing, your search terms could be something like “The finest SEO copywriters in digital marketing in London”.
I have intentionally used the city London to narrow down the results. You can also narrow down the search to the city near you.
Here are the advantages of using a copywriter near you:
- You spend lesson phone calls and other forms of communication
- You can organize for a face-to-face meeting to specify project parameters
- The copywriter is most likely to understand the business environment in your area as opposed to somewhere on the farthest parts of the globe.
I have not said that you limit your search to your neighbourhood cocoon.
Great copywriters can be found in all parts of the world notwithstanding age, race, nationality, etc.
If you do not succeed in getting a copywriter, use recruitment agencies, LinkedIn, referrals, etc. and schedule an interview with the best candidates after the initial screening based on competencies.
Assess the Copywriter’s Samples
You are looking for the nicest copywriter because you are not free or because you do not have enough skills to write great copy.
Make sure that the copywriter of your choice knows what they are doing.
You can do this by requesting for samples.
Remember that circumstances may vary.
For example, a sales letter written for one company may not be exactly the sales letter for another company.
Be reasonable and understand that each copy was created for a specific purpose.
Instead of obsessing with the nitty gritties of the copywriter’s samples, ask yourself one question.
Does the copy achieve the purpose for which it was created? If it achieves, to what extent does it do so?
From your meetings or scheduled online interviews, you can easily assess the professionalism, enthusiasm and level of expertise of the copywriter.
If you are not impressed, just say so and look for another copywriter. It is not good to go ahead with a person you are not comfortable with. In fact, it shows your lack of judgement and poor decision-making process.
If you have an in-house experienced human resource team which understand digital marketing and SEO, it can help you in making the right hiring or contracting decisions.
Find out if the copywriter knows about your industry
Hiring a general copywriter does not sound good.
If you are running a real estate business, who would you hire of the following applicants?
John is a copywriter who has written copy for all types of businesses for 7 years.
Miriam is a real estate copywriter who has provided valuable copy for 5 years.
You would most probably go for Miriam because she has experience in your niche.
Specialists in specific niches tend to deliver better results than generalists.
We normally follow the same rules when we are sick. If for instance you have an eye problem, would you visit a general medical practitioner or an optician?
It is easy to point out that the optician is the ideal person and yet we find ourselves torn between generalists and specialists when hiring SEO copywriters.
The worst mistake you can make in SEO copywriting is hiring somebody who is not well-versed in your industry. They will simply stuff keywords and end up giving you a bad user experience.
I am not by any chance saying that copywriters cannot adapt to changing circumstances. All I am saying is that it will save you time and the copywriter’s effort to get work done.
The best SEO copywriter should have skills and experience in your niche to such an extent that they can write effortlessly and relate to your business.
Be ready to pay the copywriter well
I always get pitches from companies which are willing to pay $5 for SEO copywriting.
If you are aware of the GIGO principle, then you already know that Garbage In Garbage Out (GIGO) is real. Copywriters are highly motivated individuals who are ready to go extra miles to make you succeed. Be ready to pay them for their copywriting services and they will bless your SEO strategies.
If you are not ready to pay for premium copywriting services, you will get crappy content which will not even attract you to your website.
That is the truth.
Businesses which invest in SEO copywriting know the significance of hiring and paying well.
In order to understand the role of a copywriter, just take it this way:
The copywriter is your online brand voice who calls customers to your shop.
Such a person should not be mistreated because he plays a critical role in growing your business.
That said, how much should copywriters earn?
In short, it is good practice to pay them as you would pay a company executive.
