Concepts from Good to Great by Jim Collins

How This Custom Writing Service Works

1. Place your order

Provide all instructions about the type of paper, length, deadline and pay.

2. Thorough research

Our team of professional writers conduct in-depth research on the topic to extract information from relevant sources.

3. Writing and proofreading

The experienced writers knit together all ideas into an original paper. Our editors go through the paper to correct any errors.

4. Product Delivery

You get your completed paper in your email. In case you need any corrections, we do ammendments free of charge.

Step 1 of 2

  • Price: $0.00

Why Buy Dissertations from us?

100% Original writing

No plagiarism. Original content written from scratch just for you. and custom free plagiarism report

Affordable writing service

Get your paper at a cheaper price than our competitors. Save money.

Timely delivery of orders

Never miss your submission deadlines again. We keep time & help you smile.

24/7 Customer support

Contact customer support or your writer any time for updates, drafts, etc. Call, Text, Whatsapp.

100% Private & Confidential

Your connection is private, your personal & payment information is secure

Need help placing your order?

Let nothing stop you from enjoying the best writing services. Save your time and focus on other aspects of your studies as professional writers work on your paper.

Concepts from Good to Great by Jim Collins

To order original high quality academic essays, research papers and dissertations, fill the form below:

Step 1 of 2

  • Price: $0.00


Concepts from Good to Great by Jim Collins

Jim Collins is one of the most prolific and best-selling authors. His curiosity and desire to know the differences between the good and great organizations propelled him into research. He wanted to know why some companies were great while others are just good. According to him, the greatness of a company is measured by the number of times it beats the market average over a period of more than fifteen years[1]. He describes “good” as the opposite of “great”. In his quest for answers, he took his team and researched the reasons behind the success and failure of companies[2]. After five years of rigorous research, he wrote the book “Good to Great: Why Some Companies Make the Leap… and Others Don’t”. This section of the paper outlines some of the key concepts from his findings.

One of the distinguishing marks between good and great organizations is the type of leadership present. Great companies have level-5 leadership while good companies run short of the leaders. Level-5 leaders are competent supervisors and top executives who know what they are doing[3]. They are characterised by high-level determination, humility and a personal sense of commitment to the success of the organization. Level-5 leaders get their motivation from the desire to achieve more which makes them rise in the company’s ranks. Their personal ego and financial benefits are second to the long-term success of their teams and company objectives.

The second concept Jim Collins brings out is the concept of “First Who, Then What”[4]. The organization which seeks to move from good to great must ensure that it has the right leadership team before embarking on its mission and vision. Before developing the winning strategy, an organization must have a highly skilled team that is self-motivated, high-quality and talented. Having the right team in place will eradicate any management or structural adjustment processes that may arise in the running of the business since the team will help in decision-making.

The third concept expressed in the book is the ability to confront the brutal facts without losing faith[5]. Once an organization gets the right team, the team should identify and assess the facts which contribute to its status quo and what should be done to propel it to greatness. In order to get answers to the brutal facts, the team must ask hard questions, engage in debates and dialogue, dissect the available evidence without blaming each other and create mechanisms which can synthesize data into useful information.

The fourth concept is the hedgehog concept[6]. Jim uses the hedgehog metaphor to illustrate the transition from good to great. Just as the hedgehog uses a simple technique of rolling into a ball to outwit its predators, organizations should use simple but repetitive and effective methods. Furthermore, like the hedgehog, every organization that wants to be great must focus on one great thing instead of doing small mediocre stuffs. Although it may take long to identify the one great thing, it is better than doing small insignificant things. To know great things, the organization must know what it does not stand for, what drives its economy and its passion[7].

Other concepts include developing a culture of discipline, using technology accelerators, pushing the flywheel consistently and eventually moving from good to great[8]. A culture of discipline is not similar to authoritarian management.  Discipline is the strict adherence to goals, proper work ethics, morality, personal empowerment and self-determination. Using the hedgehog concept, the organization should select the best technological principles and keep applying all other principles until the business gains flywheel momentum which will propel it from good to great.


Application of the Concepts to My Personal Life

Throughout my life, I have been an entrepreneur. I have invested in farming, stocks and ecommerce businesses. I have some leadership skills like high self-esteem, courage, determination, time management and investment skills. However, contrary to Jim Collins’ concept of great level-5 leaders, I have some pride and inadequate humility. I cannot say that I have perfected level-5 leadership. I am somewhere between level-3 and level-4. My leadership ineptitude has cost me great investments. I have been juggling the investments with a team of semi-skilled workers which lead me to the next point.

According to Jim Collins’ concept of growth from good to great, I should have created a great team before developing a roadmap to success. However, I put the “What” before the “Who”. The reading has made me realise that I should have looked for a great team of highly skilled professionals who can advise me. I have been the proverbial authoritarian boss who has a great vision without the means of actualizing it.

On the concept of confronting the brutal facts, I have failed terribly. I have always run out of funds but I have never humbled myself to ask why and how to avoid the perennial financial crises. I have been pumping money into the farming and ecommerce business with occasional profits and losses. I cannot confidently say that I have been making great profits. At the same time, I have never admitted nor stopped to question my investment decisions.

Fourthly, I seem to have had many small ideas instead of developing one great and unbeatable idea. Instead of investing in farming, stocks and ecommerce businesses, I should have sat with my team and identified one great idea to pursue. I have been acting as Jim Collins’ metaphorical fox which has many small ideas instead of becoming the wise hedgehog which has one great idea.

On the use of technology, I have been applying the fox technique. Other concepts include developing a culture of discipline, using technology accelerators, pushing the flywheel consistently and eventually moving from good to great. I have been migrating to the newest internet technique[9]. First, I used Google in advertising my businesses. Later, I started using Facebook, then Twitter, Instagram, LinkedIn and Pinterest. Had I followed Jim, I could have chosen one technological tool to propel my business instead of wasting time on many tools. Finally, it is sad to note that I have always worked hard using bad techniques. No wonder, I have remained with a good but not a great business. Jim Collins’ Good to Great has become my biggest eye-opener.






Collins, Jim. Good To Great: Why Some Companies Make The Leap And Other Don’t. [San Francisco]: Instaread, 2016.

Opdyke, Jeff D. Protecting Your Parents’ Money. New York, NY: Harper Business, 2011.

Sivaev, Dmitry. “How Should We Help Business Grow? Delivering Business Support”. Local Economy 28, no. 7-8 (2013): 906-910.

[1] Jim Collins, Good To Great: Why Some Companies Make The Leap And Other Don’t ([San Francisco]: Instaread, 2016).


[2] Jim Collins

[3] Jeff D Opdyke, Protecting Your Parents’ Money (New York, NY: Harper Business, 2011).

[4] Jim Collins

[5] Jim Collins, Good To Great: Why Some Companies Make The Leap And Other Don’t ([San Francisco]: Instaread, 2016).

[6] Jim Collins

[7] Dmitry Sivaev, “How Should We Help Business Grow? Delivering Business Support”, Local Economy28, no. 7-8 (2013): 906-910.

[8] Jim Collins

[9] Jeff D Opdyke, Protecting Your Parents’ Money (New York, NY: Harper Business, 2011).


Types of Academic Papers

Research Paper
Reaction Paper
Lab Report
Book Report
Book Review
Movie Review
Synthesis Paper
Review of the Literature
Research Proposal
Thesis Proposal
Dissertation Proposal
Annotated Bibliography
Article Critique
Term Paper
Case Study
Capstone Project
Presentation Design
Mathematical Problem
Mind Game
Tricky Questions

Dissertation Chapters

Dissertation Abstract

Dissertation Introduction

Dissertation Literature Review

Dissertation Methodology

Dissertation Results

Dissertation Discussion

best essay writing services

Types of Essays

Expository essay
Analytical essay
Persuasive essay
Narrative essay
Definition Essay
Descriptive essay
Process Essay
Personal essay
Admission essay
Compare and contrast essay
Cause and effect essay
Critical analysis essay

Order Your Custom Paper Now

Step 1 of 2

  • Price: $0.00

Artificial Intelligence
Biological Sciences
Business Management
Business Studies
Chemical Engineering
Civil Engineering
Computer Science

Consumer Science
Cultural Studies
Earth Sciences
Electrical Engineering
English Language
Food Science
Gender Studies

Human Resource Management
Mechanical Engineering
Military Sciences
Museum Studies

Political Science
Public Administration
Religious Studies
Social Work
Software Engineering
Space Sciences
Systems Science
Veterinary Medicine

Write My Dissertation offers top-notch customer support services. 

When working on your dissertation paper, expect to find us online via Live Chat 24/7/265. 

Our customer support agents are always ready to listen to you and deliver a quality dissertation.

Be free to contact the customer support team if you have any questions or comments.

How To Order PhD dissertation

Could you help me write my dissertation?

Yes. That’s our work to write a dissertation.

Use the green order form to order the entire dissertation.

Instead of pay someone randomly selected from the internet, it’s good to use a reputable company like WMD which specializes in dissertation services.

It’s now easy to buy academic papers online. You can phone place order, fill out the order form, pre order product and hire someone to write your paper just like that. Expect to get great work, just like many others have, for your first order and all others.

You’ll experience the best, get your order 100% unique and delivered in time (timely delivery).

Write my dissertation delivers custom writing services to customers from all states in the USA. Our services are provided in the English language. You can find the best custom dissertation services if you are from any of the following states or territories in the United States of America: 

Alabama, Alaska, American Samoa, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Minor Outlying Islands, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Northern Mariana Islands, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, U.S. Virgin Islands, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming

If you need dissertation writing help in the English language, then we’ve got you covered.

Our clients are mainly English speakers  from: Australia, New Zealand, United Kingdom, United States, Antigua and Barbuda, Bahamas, Barbados, Belize, Canada, Dominica, Federation of Saint Christopher and Nevis. Others include Fiji, Ghana, Grenada, Guyana, Ireland, Jamaica, Kenya, Liberia, Nigeria, Papua New Guinea, Saint Lucia, Saint Vincent and the Grenadines, Sierra Leone, Singapore, South Africa, Trinidad and Tobago.