Business writing services are necessary for all businesses which want to have profits and rise above the competition. Any piece of writing which is used in business operations falls under business writing.
But business writing has unique needs. It is one of the types of writing which requires a lot of research, time, perseverance, knowledge and experience.
In order to succeed in business writing, the writer must know various types of business documentation writing and the main elements of business writing.
Business writing follows specific writing guidelines. The content should be precise, appealing and accurate.
Effective business writing follows the common rules of correct grammar, spelling, formatting and tense. However, some business documents like brochures and sales letters may deviate from the normal writing patterns.
Types of Business Writing Pieces
The most common types of business copywriting include:
- Sales Letters
- Business letters
- Business proposals etc.
- Cover letters
- White papers
- Company profiles
- Executive summaries
- Website- and Marketing-Related Writing Services
- Web content development
- Direct response copywriting
- Promotional pieces and newsletters
- Email campaigns
- Articles for publication
- Strategic and executive correspondence
- Course materials
- business eBooks
Students can do business writing as part of an academic writing assignment. In such cases, business writing becomes part of academic writing. When written as part of a college or university assignment, business writing may assume various citation styles such as APA, AP, MLA, Chicago, Harvard and many others as stipulated by the instructor.
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What is the difference between academic writing and business writing?
The main difference between business writing and academic writing is the use of speech or voice. Business writing employs the use of active voice and short snappy sentences to obtain the desired effect. Students write business pieces from the organization or company point of view. Companies aim to attract, engage and convert readers into customers. Academic writing may or may not use active and passive voices depending on the type of assignment.
Characteristics of business writing
- It is centered on the business or organization
- It makes use of short and precise sentences
- Emphatic tone is not used
- It follows business writing styles
- It is meant to appease and convert customers
- It makes use of clear writing style and language
- The content should capture the reader and keep the reader interested
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